Product Information Management
Product information research
Performing web research to obtain more information about a product e.g. specifications, images, warranty, weight, etc. Sources used include manufacturer’s catalog, manufacturer’s website, competitor website and product review websites
Product data enrichment
We create a wide range of product data enrichment to enhance customer’s experience including categorization, tagging, product cross-sell, product upsell, alternative products, related accessories, and recommendations..
Uploading products into the ecommerce store backend and also creating product variants e.g. size and color, depending on the type of products. We work with custom ecommerce environments and support popular platforms and marketplaces including Magento, Shopify, BigCommerce, X-cart, NetSuite, Volusion, Yahoo Store, Buy.com, eBay, Amazon and Sears. Tools utilized: StitchLabs, TurboLister, Auctiva, ChannelGrabber and SellBrite.
Update product prices, implement special sale and offers, and combo prices.
Retouching, color correction (contrast and color balance), combining multiple images, change/remove background, add shadows, add/remove watermarks, cropping and resizing, add patterns, colorization to create the same image in different colors, and masking.
Optimizing image sizes to comply with marketplace requirements and also for SEO purposes.
> Coordinate with supplier or manufacturer, place orders, details including bulk order processing.
> Process payments and update order status, update shipment status and tracking, process returns.
> Customer communications related to orders.
> Tools used: StitchLabs, ShipStation, ChannelGrabber, SellBrite.
SEO & PPC
We do detailed competitor keywords research and use unconventional techniques as the google suggest, On-page optimization – Wireframing of the store, Writing unique tags & description and interlinking all the pages and Off-page optimization – we work with an exhaustive list of industry directories, bookmarking sites and blog posting sites
Marconix can get you started with using Google/Bing Search and Shopping services or redesign your current adwords campaigns. With adcopy , product feed creation, optimization, targeting and management services, we can help you get more revenue and ROI out of your Shopping/Search campaigns.
Web based research generating prospects for B2B eCommerce businesses
Email marketing support
Maintain/update customer databases, create/edit HTML emails, and schedule mass email blasts. Tools used: MailChimp, ConstantContact and Aweber.
Social media management
Manage the social media account, post relevant content keep the customer and prospects engaged with the brand. Tag product images and filter images. Social media channels we can manage: Facebook, Twitter, LinkedIn, Pinterest, Instagram.
We can analyze consumer behavior, traffic source, channels and preferences, relate data with the business case. We offer personalized dashboads of key business metric that delivers the right information at exactly the right moment to the customer.
Observe traffic and on-site conversion trends, compare prices and offers on competitor’s website, and align price and marketing campaigns in real-time.
Are you ready to MAXIMIZE your customer’s experience and the company’s bottom line?